Carbon originated, led, structured, and completed the sale of Classic Football Shirts – a specialist retailer of classic, rare, retro and vintage football shirts from around the world, to TCG – a US based multi-stage investment firm dedicated to building consumer businesses.

Classic Football Shirts sells vintage and current soccer apparel and match-worn shirts. The Company was founded in Manchester in 2006 by Doug Bierton and Matthew Dale. The company generates the majority of its revenue via online sales but has stores throughout the UK and has held successful pop-up stores in LA, Miami and New York.

Classic Football Shirts has customers in more than 100 countries, with over half the sales being outside of the UK. Since their launch, Classic Football Shirts has built a community of customers and a cult following through their social media channels with more than 1 million followers on Instagram and more than 505,000 followers on X.

Carbon structured a deal which saw the shareholders sell a stake of their equity and receive investment into the company to accelerate future growth, whilst retaining a significant amount of equity moving forward.

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